Untapped Sources for Your Seed Keywords
David McCarthy
Seed keywords are the starting point for your keyword strategy and, most likely, at least a portion of your content marketing strategy. So where can you look to find them?
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Three Things I Like about Amplitude's Mastering Retention Ebook
David McCarthy
Ebooks may have peaked in 2008. But Amplitude’s Mastering Retention, published in 2017, was exactly the right format. Here’s why.
Read MoreBlogs I Bookmark
David McCarthy
A lot of marketing blogs exist. These are the ones that I like to see in my inbox every week.
Read MoreContent Strategy vs. Content Plan vs. Content Calendar
David McCarthy
Content strategy, content plan, and content calendar: they're actually not synonymous—and each is essential to a marketing team. Learn more.
Read MoreQuestions for a Content Marketing Interview
David McCarthy
No two content-marketing roles are ever the same. When you’re interviewing for one, these questions may help you figure out whether it’s actually the fit that makes sense for you.
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