Three Things I Like about Amplitude's Mastering Retention Ebook
David McCarthy
Ebooks may have peaked in 2008. But Amplitude’s Mastering Retention, published in 2017, was exactly the right format. Here’s why.
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Content Strategy vs. Content Plan vs. Content Calendar
David McCarthy
Content strategy, content plan, and content calendar: they're actually not synonymous—and each is essential to a marketing team. Learn more.
Read MoreQuestions for a Content Marketing Interview
David McCarthy
No two content-marketing roles are ever the same. When you’re interviewing for one, these questions may help you figure out whether it’s actually the fit that makes sense for you.
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