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David M. McCarthy | Content Marketer

Content Writer. Content Editor. Content Marketer | 8 years of content-development experience in health care, technology, and consulting. 

move your Ideal buyers
through your funnel—Faster

David McCarthy

Marketing and content

Healthcare | Health tech | Platforms

Let’s talk →

 

About me

I am a full-funnel B2B marketing strategist. I use content, data, and strategy to meet business needs and marketing objectives no matter the place in the funnel or flywheel.

I have ten-plus years of B2B experience, including seven years of marketing experience in B2B health care and health tech.

 

Brands I’ve worked with


Personas engaged

 
 

Health plans

Chief executive offers

Chief medical officers

Medical directors

Provider network managers

Cost of care leaders

Utilization management directors

 

Providers

Practicing physicians and other clinicians

Revenue cycle leaders

Practice managers

Prior authorization staff

Value-based care leaders

Medical students and residents


What i do best

 
 

A campaign concept used across a multichannel, multiphase digital campaign that targeted health plan administrators and executives

 

fuel your Go-to-market engine

Build a strategy and content that moves your pipeline and business, not vanity metrics, forward.

 

strengthen positioning with narratives only you can tell

Launch a campaign concept that your customers will always associate with your brand

 
David McCarthy_Content Marketer_Cancer Care Journey

A lead-generation ebook for targeted health plan leaders that educates them on the pillars of better cancer care journeys for members

 
A blog article from AIM Specialty Health that rose to the first page of Google’s results page for multiple high-volume keywords for the business.

A blog article from AIM Specialty Health that rose to the first page of Google’s results page for multiple high-volume keywords for the business.

 

build an audience—organically

Lower your acquisition costs by developing the singular content your buyers are already looking for

 
 

Convert where and when it matters most

Create the opportunities that nudge prospects to ask, “Can we schedule time to connect?”

David_McCarthy_Content Marketer_Advocacy Workshop copy.png

A landing page enticing health plan leaders to schedule a personal workshop on the healthcare advocacy and navigation market

 
A sample CoSchedule calendar that provides corporate visibility into the content team’s work and that unites the content team’s workflows.

A sample CoSchedule calendar that provides corporate visibility into the content team’s work and that unites the content team’s workflows.

 

Streamline operations

Simplify the workflows and internal tools Marketing uses to develop exceptional content quickly


widely certified in marketing functions and essential tools


Colleagues on my work

Thank you for going above and beyond this year as we rolled out the new Carelon brand. We could not have launched without your hard work on and commitment to content creation.”
— Chief marketing officer, Carelon
I’m amazed at how you can put pages together like this. It’s like an art form.
— Head of health plan marketing, Carelon
Your work on Carelon.com was critical to our overall success. We couldn’t have launched with you.
— Senior director of health plan marketing, Carelon
David exceeds our expectations. He’s one of our team’s most versatile, strongest players. He has the rare ability to combine creative and analytical skills. He can be counted on to put forth an excellent product and collaborative effectively within the team.
— Senior marketing director, Anthem Diversified Business Group
David is that hard-to-find person who offers a compelling mix of creative and analytical. His ability to carefully analyze strategic intention, dive deep into research, and then carefully craft copy is unmatched.
— Melissa Machay, Global Demand Generation, Lightbend
David is skilled as they get, hardworking, and easy to work with. Some of my favorite projects have been with David at the forefront.
— Rachel Maher, Sr. Brand Experience Designer, RevenueWell
David is the easiest person in the world to work with and is the kind of teammate that slots in seamlessly from day 1. He’s creative, organized, empathetic, and open to every kind of idea. His brain never really shuts off, and I always enjoyed the random text/Slack/email at an odd hour when he cracked the nut of a problem we were working on. He really showed new angles to the field, which up to that point I had never really considered — ways to make data-driven content fun; alternative publications that push a brand forward; how to keep organized when fielding requests from an entire company; and how to deftly manage internal communication.
— Jonathan Bass, Director of Marketing, UrbanSDK
An exceptional writer and exceptional editor—with both a big-picture mindset and incisive analytical skills
— Managing editor, NBOME


How can i help?

 
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