David M. McCarthy | Content Marketer
Content Writer. Content Editor. Content Marketer | 8 years of content-development experience in health care, technology, and consulting.
move your Ideal buyers
through your funnel—Faster
David McCarthy
Marketing and content
Healthcare | Health tech | Platforms
About me
I am a full-funnel B2B marketing strategist. I use content, data, and strategy to meet business needs and marketing objectives no matter the place in the funnel or flywheel.
I have ten-plus years of B2B experience, including seven years of marketing experience in B2B health care and health tech.
Brands I’ve worked with
Personas engaged
Health plans
Chief executive offers
Chief medical officers
Medical directors
Provider network managers
Cost of care leaders
Utilization management directors
Providers
Practicing physicians and other clinicians
Revenue cycle leaders
Practice managers
Prior authorization staff
Value-based care leaders
Medical students and residents
What i do best
fuel your Go-to-market engine
Build a strategy and content that moves your pipeline and business, not vanity metrics, forward.
strengthen positioning with narratives only you can tell
Launch a campaign concept that your customers will always associate with your brand
build an audience—organically
Lower your acquisition costs by developing the singular content your buyers are already looking for
Convert where and when it matters most
Create the opportunities that nudge prospects to ask, “Can we schedule time to connect?”
Streamline operations
Simplify the workflows and internal tools Marketing uses to develop exceptional content quickly